Draw to Win (★★★☆☆)

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Dan Roam   *   Portfolio   *   September 13, 2016   *   192 Pages

Advanced Reader Copy provided through Amazon Vine.

The premise of this book is very, very simple: if you want to be the most effective you can be, draw your thoughts out, especially if you are trying to communicate them to someone else.

The book is divided into ten chapters.

Chapter 1 – Author Roam clarifies that he defines the word “draw” loosely. He considers even “gesturing while talking” a type of drawing, since it gives the audience visual information. Really, he just wants his readers to start using pictures, images, anything visual, to engage with people on a deeper level. He also claims that you don’t even have to be good at traditional pen-to-paper drawing, since almost any picture is better than no picture.

Chapter 2 – Illustrates how visual presentations will set you apart from the competition.

Chapter 3 – Shows how to make clear, logical drawings that reflect whatever it is you are thinking. If you have an idea, call it Circle. Call the next idea Triangle, etc. Just assign pictures to your thoughts and get them on paper.

Chapter 4 – Argues the importance of simple, clear visuals that make sense and are easy to read. Draw the right pictures in the right order.

Chapter 5 – Discusses the importance of telling people about people. Don’t forget emoticons and stick figures, whatever it takes to remind your audience that people are the focus.

Chapter 6 – Discusses how to use images to illustrate vision and leadership.

Chapter 7 – Gives advice on how to use images to more effectively sell.

Chapter 8 – Shows how drawing can spark innovation by encouraging people to think differently.

Chapter 9 – Argues that visuals are an absolute necessity when training people.

Chapter 10 – Gives a short summary of why drawing is such an important part of thinking and communicating.

I think this is a good book for people who are really hesitant about being “artsy” in any way. For me, the information is a little too basic, but I could see how this book could be helpful to those working in a buttoned-up, business world setting. The book is super easy to read; it’s short and, as you might imagine, has a lot of pictures. If you are looking to become a bit braver with your pen, you’ll probably enjoy this one.

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